Carl's Jr. Franchise Information

BE A PART OF THE GREATEST FRANCHISE STORY OF OUR TIME

* PER UNIT DEVELOPED
** DOES NOT INCLUDE REAL ESTATE;INVESTMENT COSTS VARY

THE FOOD IS THE FRANCHISE®

At Carl's Jr.®, the Food is the Franchise®. Our best-in-class menu consistently out-delivers the competition. Founded in 1941 by Carl N. Karcher, we have built a reputation as America's premium burger brand with more than 1,218 Carl's Jr.® restaurants worldwide. Carl's Jr.® is a wholly-owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR), the operator of more than 3,140 quick service restaurants in 42 states and 14 countries. We are recruiting an elite group of candidates to develop and operate exclusive Carl's Jr.® franchise territories in select Western U.S. and international markets.

INNOVATION IS THE DIFFERENCE

Carl's Jr.® is focused on constant innovation and a desire to satisfy the tastes of young, hungry consumers through our premium menu and edgy, memorable advertising. The innovative Carl's Jr.® menu strategy is focused on developing sit-down, restaurant-quality menu items that offer the convenience and value of fast food.

We give fast-food customers what they want: bigger, better burgers. Our line of 100% Black Angus Beef Six Dollar Burgers® are complemented by our line of premium Hand-Scooped Ice Cream Shakes & Malts™. We also serve delicious, high-quality, whole-breast chicken sandwiches and craveable breakfasts. Carl's Jr.® restaurants can be dual-branded with Green Burrito®, adding a Mexican-style menu to broaden appeal and increase transactions.

THE NUMBERS TELL THE STORY

With many years of remarkable growth and performance, Carl's Jr.® has become the greatest franchise story of our time. With industry-leading menu, branding, franchise operations, systems and facilities we are positioned for sustained franchise growth.

These figures have been excerpted from the Financial Performance Representations in the 2009 Carl Karcher Enterprises, Inc. Franchise Disclosure Document. These figures represent averages across company-operated restaurants in the United States. Individual financial performance will vary. EBITDAR is an approximate measure of operating cash flow. Restaurant EBITDAR equals Restaurant Level Earnings Before Income Taxes, Depreciation, Amortization and Rent. In addition to those items, this EBITDAR figure does not include the following expenses associated with operating a Franchised Restaurant: royalty fees, common area maintenance charges, general and administrative expenses (above restaurant level) and other miscellaneous expenses a franchisee may incur.